Yeezy (brand)

Yeezy (often stylized as YZY or YEEƵY) is a media company, fashion brand, and record label founded by American rapper, designer, and entrepreneur Kanye West (legally known as Ye) on August 6, 2013. Most famous for its associated clothing line, it first began producing clothing in 2015 during and for the Yeezy Season 2 runway show. The brand has collaborated with many other large brands, including Gap and Adidas. The partnership between Adidas and Yeezy was ended prematurely in October 2022 after Adidas terminated the contract, following West's Antisemitic remarks on X, formerly known as Twitter. The partnership with Gap ended after West terminated the contract following a month-long disagreement. Yeezy is the subsidiary of Yeezy LLC, West’s main company that was incorporated on May 16, 2016.

History

Yeezy Season

Yeezy Season (stylized as YZY SZN) is a runway fashion line created by Yeezy.

Yeezy Season 1 was a collaboration with Adidas. However, all garments were produced independently, mostly of which by Los Angeles Apparel, with only shoes being produced by Adidas.

Yeezy Season 2 debuted at New York Fashion Week on September 15, 2015. Influenced by Japanese workwear, the collection was praised for strong silhouettes and diverse casting.

Yeezy Season 3 debuted in Madison Square Garden on February 12, 2016. The collection debuted with West's The Life of Pablo album and was host to many viral moments, including Lil Yachty being one of the models.

Yeezy Season 4 debuted at the Franklin D. Roosevelt Four Freedoms Park in New York City, and was predominantly a Womenswear collection with appearances from Sofia Richie, Teyana Taylor and Chanel Iman.

Yeezy Season 5 debuted at Pier 59 in New York City during New York Fashion Week. The collection introduced new graphical references and sportswear attires, a departure from the oversized silhouettes and post-apocalyptic influences of previous ranges. The much-anticipated Calabasas-branded items were debuted, along with a new pair of retro-inspired chunky runners. The Three Stripes logo was featured on several pieces.

Yeezy Season 6, unlike other seasons, opted out of a runaway show for its debut. Instead, Kim Kardashian unveiled the collection on December 5, 2017, through a series of photos on social media. The collection featured jackets, hoodies, shorts, sweats, trench coats, and more.

Yeezy Season 7 also used Kim Kardashian as the main model, sporting a neon color palette.

Yeezy Season 8 debuted in 2020 at Paris Fashion Week. The show featured raw, textured garments with a neutral color palette, and materials such as wool from West's Wyoming ranch were used.

Yeezy Season 9 debuted at Paris Fashion Week on October 3, 2022, and was streamed on YouTube. The collection featured oversized ponchos, 3D printed boots and a controversial shirt featuring Pope John Paul II on the front and a White Lives Matter print on the back, worn by multiple models including Selah Marley. Naomi Campbell walked on the runway at the fashion show, soundtracked by an unreleased Kanye West collaboration with James Blake titled "Always", in reference to the deceased Virgil Abloh. West stated: "There's just people. From the same planet. And sometimes, in high school, it feels like we don't fit in. And in a situation like this, we have the opportunity to come together to express who we are."

YZY SZN X Casting Showcase (YZY FREE) debuted at 10 PM on May 1, 2023, held in Los Angeles at 8025 Melrose Ave. The show hosted many male and female models with shaved heads wearing skintight white T-shirt and black stockings. Part of the show involved the models standing at attention and placing candles on a center table. The T-shirts were later given out to the public. West was notably absent, leaving after the initial setup of the event, and wearing a retro Manchester United jersey. Unlike popular belief, YZY SZN X was not a supposed Yeezy Season 10 or even fashion show, but served an event for models to audition for Yeezy.

Some samples of pieces from Yeezy Season 10 have surfaced online via collectors, and was confirmed on X on April 3, 2025, when West replied to a fan stating "YEEZY SEASON 10 with [sic] SHAYNE OLIVER".

Yeezy Gap

Yeezy Gap (stylized as YEEZY GAP or YZY GAP) was a fashion collaboration between Yeezy and the American clothing company Gap announced in June 2020, with its first wave of clothing releasing a year later in June 2021. In January 2022 the brand announced its collaboration with luxury fashion house Balenciaga, with the first collection from that line releasing the following month. Yeezy Gap was terminated two years after its announcement in September 2022 after a series of disagreements between West and Gap executives.

Yeezy Gap was characterized by minimalist and utilitarian design, echoing previous Yeezy collections designed by West. It consisted of "elevated" basic clothing, including hoodies, tracksuits, and jackets. The line was met with generally positive critical and commercial reception, although some criticized the manner in which it was released.

Yews

Yews (stylized as YEWS or yews.news) was a news website created by Yeezy, which launched on December 13, 2023 with the domain yews.news. Daniel Schmidt served as a senior reporter, and Chad Spencer served as a reporter. On May 16, 2024, following Chief of Staff Milo Yiannopoulos's termination from Yeezy, Yews was shut down. However, following his return, Yews was reinstated with the new domain yews.live in February 2025.

Yeezy.com

Following West's anti-Semitic remarks in 2022, his Gap and Adidas collaborations were terminated. During this time, West went on multiple podcasts doing interviews, blaming Gap and Adidas for not reaching the affordable price points he wanted. On December 13, 2023, he named Gosha Rubchinskiy as Head of Design at Yeezy via X. On December 15, 2023, the YZY PODS, a sock-shoe hybrid and a small selection of other items were available on the site for varying prices, with the YZY PODS retailing for US$200. Then, on February 11, 2024, the price of YZY PODS dropped to US$20. Anyone who bought the pods for US$200 was refunded US$180. Later that day, West posted on Instagram a text message from Yiannopoulos, showing he sold 260,000 pairs of Pods.

Following this, on February 22, 2024, West released several items from his terminated Yeezy Gap collaboration on the Yeezy.com website in Europe and Asia only, seemingly without permission from Gap. The items were sold for US$20, lower than typical Yeezy Gap prices. On the same day, he premiered a Super Bowl advertisement for the website, which was a low budget phone recording of West speaking in his car.

On February 7, 2025, following West sharing a controversial string of posts on X, multiple new clothing items were released onto the website, including a T-shirt collaboration with Sean "Diddy" Combs brand Sean John, and a T-shirt with a White Lives Matter similar to the one showcased during Yeezy Season 9.

On February 10, 2025, all items were removed from the Yeezy website, and a $20 white shirt featuring a swastika (which West had previously showcased on social media) resembling the symbol of the Nazi Party was the only available product. This came directly after another ad for Yeezy featuring West recording himself speaking aired during Super Bowl LIX on four local Fox stations (network-owned KTTV in Los Angeles, WTXF-TV in Philadelphia and WAGA-TV in Atlanta, as well as St. Louis affiliate KTVI), leading millions of viewers to visit the website and be witness to it. The Anti-Defamation League noted the item's name, HH-01, was code for "Heil Hitler". On February 11, the website went offline. Shopify, the e-commerce company that was used by Yeezy.com, told CBS MoneyWatch, "This merchant did not engage in authentic commerce practices and violated our terms, so we removed them from Shopify." Yeezy.com was brought back online on February 13, with a message reading "YEEZY STORES COMING SOON", followed by a heart emoji.

Clothing

Clothing on the site is designed by either Ye himself, Gosha Rubchinskiy, or Mowalola Ogunlesi. Notably, everything is sold for US$20. The items are produced by Los Angeles Apparel, a company owned by longtime friend of Ye and CEO of Yeezy, Dov Charney. Items include t-shirt's, hoodies, windbreakers, trench coats, shorts, joggers, shoes, boots, and socks. All items are named with an abbreviation denoting the item type followed by a number denoting the variant, with hoodies being HD-01/HD-02, and t-shirts being TS-01/TS-02.

Yeezy Porn

On April 24, 2024, West announced via social media Yeezy Porn, a pornography venture with a video depicting a blank white screen with the text "YEEZY PORN IS CUMMING 4 24 24". This announcement garnered mostly negative reactions from West's fanbase and was thought to be cancelled. In February 2025, West replied to a tweet inquiring about the venture with the statement "it's still cumming".

YEEZY APP

After rumors spread that West wanted to create a Yeezy mobile application incorporating music, Clothing, and news, Yeezy acquired two startups, YZY VSN (standing for "YEEZY VISION") and YZY APP, developed by fans competing for West's attention. Both campaigns was conducted on Social media. YZY VSN was a team of 30 people from around the world, including 16 designers, 8 developers, and 10 marketers (some of whom were minors). After purchasing both companies for an undisclosed sum, West planned to merge them into an official YZY application for mobile devices. The founder of the YZY VSN startup, Massimo Venezia, was hired as Software Project Lead at Yeezy. On May 1, 2024, the development team presented a finished version of the app to West and Yiannopoulos. Despite completing the project, the employees were reportedly not compensated for their work, prompting YZY VSN developer Shemar DaCosta, along with seven other individuals, including minors, to file a lawsuit. The lawsuit seeks damages for unpaid wages, overtime pay, and emotional distress. West's wife, Bianca Censori, also allegedly sent an employee a file-sharing link containing explicit sexual content. These materials were allegedly accessible to minors working on the app, exposing them to inappropriate content during their development on the project. Yiannapoulos stated on behalf of Censori that the allegations were false and misleading. Following this, there have been no announcements regarding the future of the project.

YZY Music label

YZY also credits itself as West's main label for releasing music, which he used to release collaboration albums Vultures 1 and Vultures 2 in 2024. This is also a replacement label for GOOD Music, his own label.